CHANDIGARH: Strengthening last-mile healthcare access, the Punjab Government under the leadership of Chief Minister Bhagwant Singh Mann has activated its extensive ASHA (Accredited Social Health Activity) workers’ network to accelerate enrolments under the Mukh Mantri Sehat Yojna (MMSY), with over 19, 000 ASHA workers and 900 facilitators now driving registrations across villages in Punjab.
ASHA workers are playing a critical role in expanding the reach of the scheme at the grassroots level. Each worker is assigned a population of nearly 1, 000 residents, covering around 250 households, where they are conducting door-to-door outreach, creating awareness about the scheme, and accompanying families for enrolment at Seva Kendras and Common Service Centres. This approach ensures that awareness reaches households directly, especially in rural areas, while also guiding families through the enrolment process so that registration and verification are completed smoothly without delays or confusion.
The impact of this sustained on-ground mobilisation is already visible, with ASHA-led efforts contributing to nearly 10 lakh enrolments in the past 20 days alone, significantly strengthening the pace at which residents across Punjab are being brought under health coverage. To sustain this momentum, the ASHA-led model is supported through a structured incentive system, with workers being incentivised for successful enrolments, ensuring accountability and consistent outreach across regions.
Emphasising the intent behind the initiative, Punjab Minister of Health and Family Welfare Dr. Balbir Singh said, “CM Bhagwant Singh Mann has made it clear that in Punjab, no family should have to suffer because they cannot afford treatment. Our ASHA workers are taking this promise to people’s homes, ensuring that every family is aware and able to enrol. This is not just a scheme on paper, it is a guarantee we are delivering directly to people, one household at a time.”