NEW DELHI: National crush Rashmika Mandanna has turned entrepreneur with her new fragrance venture and revealed the personal memory or moment that sparked this idea.
Talking to IANS, Rashmika shared: “The idea of Dear Diary came from something very personal. I’ve always been someone who connects moments with how they smelled, like how a certain smell instantly reminds me of a person or a place, or how my mum’s lotion brings back memories of her and home.”
She said she realised that while “we capture memories through photos or videos, we don’t often talk about the power of scent and how it can make you feel.”
The actress said that she began writing “these honest little entries, which eventually became the digital Dear Diary series”.
“And so many people connected with them. I thought, what if I could translate those memories into fragrances? That’s when Dear Diary, the fragrance brand, was born, ” said the actress, who is the Founder of Dear Diary.