When it comes to ranking well on Google and other search engines, we all know the importance of securing backlinks from other websites in your niche. However, there are a few on-site factors which are also important to maximizing your SEO efforts and getting as much organic traffic as possible.
Page speed is one of these important on-page SEO factors – and the casino industry has long been focusing on optimizing website loading speed to improve their search rankings and to provide a good user experience.
What Does Page Speed Matter When it Comes to SEO?
There are two main reasons why page speed is important for the SEO of any website.
Firstly, a slow loading website can lead to a very high bounce rate. In other words, a large percentage of people who click through to your website via the search engine results will quickly return to the results page because your website took too long to load.
Not only does this prevent you from forging a relationship with many users and cause you to miss out on revenue, it can also cause your website to fall down the search rankings. This is because a high bounce rate suggests to search engines that that particular page isn’t satisfying the user’s query, so it gets pushed down the search results.
Secondly, page speed matters as Google is set to soon start factoring loading speed directly into its search ranking algorithm. So, even if having a slow website doesn’t lead to a higher bounce rate, your site is likely to fall down the rankings, costing you a considerably amount of organic traffic and potential engagement and revenue.
Which Websites Should Pay Special Attention to Page Speed?
As all websites want to get as much traffic as possible, every single website should try to minimize its loading time. However, certain types of websites should take this matter particularly seriously.
For example, websites which contain loads of graphics and data should try to reduce their page loading time as much as possible, as such websites can have very long loading times which can really damage their SEO efforts and discourage users from accessing their site.
Furthermore, websites which users typically navigate several pages on should also pay special attention to their loading speed, as even just a delay of a few seconds can quickly add up and leave users feeling frustrated.
Online casino websites fall into both of these groups, and given the fact that loading speed is so important to keeping players engaged, it’s not surprising the gambling industry has long paid special attention to minimizing website loading speed.
How to Improve Page Speed
There are many ways to improve your website’s loading speed, though not all of them are straightforward.
Web caching is a very common way to slash page speed, and other ways include making sure your website is hosted on a fast loading server and making use of CDNs to ensure your website loads quickly for users all over the world, not just those located near your server.