MUMBAI: Content creator and actress Prajakta Koli has spoken about how viewing habits have changed since the 1990s, when kids had just a two-hour window and six channels to choose from. She noted that today, the power to determine a show’s recall value rests entirely with the audience.
Sharing her thoughts on the changing content landscape, Prajakta told IANS that growing up, television viewing was restricted and structured.
“I remember when we were growing up, when we used to watch these shows, we used to be told that you have 2 hours in the evening. Now, there are 6 channels on TV. You watch whatever is there, ” Prajakta told IANS.
She talked about how the ecosystem has now shifted drastically.
“Today, most people who are consuming content can play something on their TV, on their Mac, or on their iPad. They can have it on their phone. They can have an audio going on. So, it's extremely diverse right now. So, the recall value has also been reduced because of that.”