MUMBAI: Actress Malaika Arora has announced the launch of Maejoy, an elevated lifestyle accessories brand, co-created in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale entity of Myntra.
Conceived to bring together aspirational design and everyday accessibility, Maejoy makes its debut with a thoughtfully curated collection of over 250 styles spanning handbags and lab-grown diamond jewellery, two accessory categories that sit at the heart of modern personal style. The collection spans crossbody bags, structured shoulder bags, bucket bags, totes, workwear classics, backpacks and clutches, crafted in materials including synthetic leather, raffia, braids, satin, rhinestone and metallic finishes, among others. Alongside the handbag range is a line of lab-grown diamond jewellery featuring rings, earrings, pendants, bracelets and tennis bracelets in silver, gold and rose-gold tones, set in 925 sterling silver bases with IGI and GCI certified diamonds.
Maejoy is a premium lifestyle-accessories brand that brings together iconic, high-fashion-inspired designs into everyday style. Built on the philosophy “The Joy of Being Me, ” the brand celebrates individuality, confidence, and self-expression through pieces that feel both aspirational and easy to own. Guided by three pillars of Authentic, Empowering and Accessible, Maejoy reflects a modern interpretation of luxury that is inspiring yet effortlessly wearable.