Monday, June 27, 2022


Decoding the recipe of sustaining the business

PUNJAB NEWS EXPRESS | May 18, 2022 04:22 PM

By Arshdeep Singh Mundi, Executive Director, Jujhar Group

Every firm wants to expand, but few understand how to do so over time or see beyond the next quarterly or annual report. Growing a company requires the necessary intellectual capital, carefully selected strategic relationships, and market-driven products and/or services. Beyond these foundations, long-term success necessitates a solid operational basis, which reduces the business's risks over time.

Every CEO wants their company to be the market leader in their industry. Only a minority, however, understand how to sustain their growth in the long run. Furthermore, most businesspeople reach a plateau at some time because they are afraid that expansion may interrupt their day-to-day operations. A few people are willing to do it, but they do not believe they will have enough people to accompany them for the duration.

Maintaining your company's growth will necessitate not only financial resources, but also intangibles such as the right people, marketing strategy, and services and goods to join the boat and keep it afloat. You can keep your business on track if you keep all of these in check. Sustaining and scaling up your firm to three or four times its current size is terrifying, but not with these effective business growth strategies.

Focussing on Efficiency of Operations
In order for operations to be effective, a cost-conscious and efficiency-driven mindset must be subdued in the workplace. At the grassroots level, your team managers, leaders, and employees should function, communicate, and interact using cost-effective practises.

Although you may believe there is a significant divide between your function and that of your operations staff, providing tools to help them become more efficient is a simple method to subdue a cost-conscious mindset.

Furthermore, an organization with effective communication channels ensures that everyone is heard and can contribute to the company's success. If you want your firm to flourish, concentrate on the micro-success of your employees.

Assigning Right People for Right Roles
Your employees are your most valuable assets, and you can count on them to help you grow. A corporation with the top talent has a high chance of success, particularly in the field of print advertising. A company without talented employees is little more than a boardroom full of airheads. A firm cannot develop and expand without talent.

Scaling your custom signage business, for example, entails a significant risk, so you must assess its potential to maintain growth. You are ready for the next challenge if you are convinced that you have enough talented personnel.

A Transparent Decision-Making Process
Leaders exist to solve problems, and whether you agree with them or not, the individuals at the top always have the final say in whatever decision that an organization makes. A businessperson must have the courage to make judgments that are based on sound reasoning.

Leaders hold the destiny of their organization and the people who work for them in their hands as significant stakeholders. This is why every decision must be based on thorough research, meticulous planning, and the appropriate timing. It should not be the result of irrational or emotional reasoning.

Transparency is also necessary for the organization to progress. It doesn't mean you have to provide everyone in the company all the company's information, but it does mean you have to give all the required information to the rightful parties without breaching any existing privacy restrictions. If your choice will have an impact on operations or key leaders, you must be honest about it and set realistic expectations for any future changes they may face.

Exceptional Leadership
The most effective leaders make decisions instinctively and so have circular vision, seeing potential in everything. Great leaders will grow immune to pressure situations and incredibly intuitive when casting strategic, long-term plans for the future after having done it so many times throughout their careers. Maintaining corporate success necessitates leaders who can view the glass as half full – even when everyone else does not.

Last Thoughts
You'll be able to stay five steps ahead of the game when sustainability becomes part of your organization's basic ethos. To get there, leaders must be fearless trailblazers, carving new routes that few would even consider going down in the first place. This can open up previously untapped prospects and breathe newfound meaning and enthusiasm into the workplace and employee engagement, allowing the company to continue to expand.

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