The common factor of every successful brand in 2026 is the recognizable spokesperson who is always on and appears in every video, Reel, ad, and story. The difference now? That spokesperson does not sleep, does not expect a raise, and is just half a dollar when the first 10 minutes are over.
The CapCut AI avatar with its in-built text to speech AI is the tool that has given thousands of brands a unified digital face and voice across all platforms, even though none of them ever have to hire an actor or stand in front of a camera.
Instead of hiring human representatives at seven figures to be their spokespeople, the most intelligent brands are opting to have a custom AI host, who is able to operate 24/7.
Why Brands Are Replacing Human Spokespeople with AI Avatars
- 100% on-brand delivery: every time thereof, no off-days, no script flubs, no mood swings.
- Instant updates: edit a promotion, price, or offer in the script and re-export within 60 seconds. Man reshoots days and thousands.
- One face, every language: the same avatar can speak fluent Spanish, Mandarin, Arabic, or Hindi with the perfect accent in any of the languages with a single click.
- Massive cost savings: no actor fees, no payments to rent a studio, no makeup artists, no take-over again.
- Scales to hundreds of videos per week: ideal for daily reels, product releases, customer service, and promoted content.
- Always available: everywhere, always there when you need him/her, never sick, never traveling, never ageing.
Key Features That Make CapCut’s AI Avatar the Perfect Brand Spokesperson
- Monetized avatars based on one photo: Perfectly accurate reflection of you or an entirely different brand identity.
- More than 1, 000 professional profiles: corporate hosts, luxurious ambassadors, friendly coaches, technology experts.
- Lip-sync perfection and natural motions at high power through animation.
- 150+ quality voices through text to speech AI, warm, authoritative, excited, calm, multi-lingual.
- And outfit, background, and lighting changes at the press of a button to fit any campaign.
- Commercial license 4K export- unlimited usage anywhere.
Step-by-Step: Create Your 24/7 Brand Spokesperson Using Only CapCut’s AI Avatar
Step 1: Open CapCut Desktop and Start Your Project
Install the free desktop (Windows/Mac) version → Create Project → Import your brand assets (logo, product shots, colors) or create a blank.
Step 2: Build or Choose Your Permanent Spokesperson
Left sidebar>AI Avatar Left sidebar > Avatar Library Browse professional hosts or tap: Create custom avatar Upload one clear photo (your face or a branded character) → Drag to the timeline and save as favorite to use later.
Step 3: Add Speech and Generate Perfect Delivery
Click the avatar → Add Speech → paste your script (welcome message, product introduction, product sale announcement), then select your brand voice by clicking text to speech AI, then change tone (confident, friendly, sale announcement) and pauses, then click Generate -instant lip-sync and natural body language.
Step 4: Final Polish and Export
Styles/Background change to your brand rules/requirements → Overlay and a little animation to add your logo on it → Exporting in 4K horizontal and apparel vertical would be ready to use in adverts, web and on social media.
Practical Tips from Brands Using AI Spokespeople Full-Time
- Have a single avatar hero and utilize it in 90 percent of the videos-immediate brand recognition.
- store three outfits/ backgrounds (casual, corporate, seasonal) and alternate.
- Have a template of a master script - only modify the offer/price and recreate it in seconds.
- Customer support videos, onboarding, and sales should use the same voice and avatar - enormous trust increase.
- Export a 15-second vertical intro and 60-second horizontal version of every project.
Conclusion
What your brand needs is a spokesperson who is always on camera, who speaks all languages and does not send an invoice. The AI avatar and text-to-speech AI provided by CapCut will provide precisely that, and it is free, takes a few minutes, and is permanent.
Open CapCut now and make your digital spokesperson once and see your brand have a professional face in all of its content forever. The future of brand communication is not too far. Your 24/7 spokesperson is on hand.