NEW DELHI: Indian Shooting team's high-performance manager Ronak Pandit believes the Shooting League of India (SLI) can use technology to help in growing the audiences for the sport.
Speaking on the sidelines of the Indian national camp in Dehradun in July, the former India shooter and pistol coach said that technology and animation can play a major differentiator during the league to present the sport in a new avatar.
"People look at shooting as a technical, boring sport. We need to make it fun and get animation involved. Through technology and animation, we can explain to the masses in a fun way what exactly happens in the sport, " Pandit said.
"People need to be educated about various aspects of the sport but not in a technical manner. By using animation, we can ensure it is not left to people's imagination. If people have not seen it, then it becomes difficult for them to understand, " the 40-year-old added.
Shooting League of India, the first franchise-based professional shooting competition in India, was sanctioned by the National Rifle Association of India (NRAI) earlier this year and has already received the support from the International Shooting Sport Federation (ISSF).
Pandit believes the tournament needs to garner mass engagement to make the league lucrative for the investors and sustainable for years to come.