BENGALURU: The landmark 15th edition of the World Athletics Gold Label TCS World 10K Bengaluru has been oversubscribed across all categories, with over 27, 000 participants gearing up for race day — Sunday, May 21. 2023 — to be flagged off from the iconic Sree Kanteerava Stadium.
Ethiopia’s Birhanu Legese, the world’s fourth fastest male marathoner, and Kenya’s Irine Cheptai, the women’s defending champion and course record holder, headline a formidable Elite field for the USD 210, 000 prize money race.
Amateur runners from across India and the world will stand in unison with the Elites at the start line to #ComeAlive and find joy as they traverse the picturesque AIMS-certified Boomerang-shaped route, featuring some of the most majestic structures of the city.
Cheering on the participants will be multiple-time Olympic and World 400m champion Sanya Richards-Ross as the International Event Ambassador.
TCS WORLD 10K FINISHER TEE LAUNCHED
The joy of completing your first 10K or your 15th is just as fulfilling. It calls for months of commitment and dedication to carry you across the finish line. At Procam International, along with our Sports Goods Partner ASICS, we appreciate and strive to recognise this effort.
Japanese sports performance brand ASICS is a long-standing official Sports Goods Partner of this premier race and its exclusive Finisher Tee was launched by India cricketer, ASICS Athlete Prasidh Krishna.
The top 1000 finishers across men and women in the Open 10K will receive the finisher tee as a token of recognition for their efforts and achievement.
Sunil Deshpande, Regional Head -TCS Bengaluru, said, "At TCS, we are thrilled to witness the overwhelming response to the momentous TCS World 10K Bengaluru, which has been oversubscribed across all categories. As a leading global IT services provider, we endeavour to provide a platform for amateur and elite runners to showcase their skills, push their limits, and come together in the spirit of competition."
Naarayan TV, CMO, IDFC FIRST Bank, said, “IDFC FIRST Bank is delighted to be the Associate Sponsor of the TCS World 10K, Bengaluru. He said "For every runner that completes the Open 10K Run at the TCS World 10K within 1hour & 15mins, our bank will donate Rs. 1000 on their behalf to an IDFC FIRST Bank supported NGO of their choice."
Rajat Khurana, Managing Director ASICS India & South Asia said, "This event is also important for us to communicate with the running community about various innovations and technologies that ASICS has to offer. With 11 stores in the city and 22 stores in the region, South India remains a priority market for us.”
Speaking about the event, ASICS brand ambassador and Indian Cricket Team Member, Prasidh Krishna said, “TCS World 10K run is one of the premier races in the world and it gives every participant a perfect opportunity to push themselves and achieve their goals. ASICS has been instrumental in shaping my journey by providing me with the right kind of gear needed for my training and playing requirements. I deeply cohere with ASICS' vision and philosophy and hope we are together able to bring about a meaningful change in the society.”
RUN VIRTUALLY ON THE TCS WORLD 10K APP
Over 1400 runners from across the world have already signed up to experience the magic of the TCS World 10K Bengaluru 2023 by joining the run virtually through the official TCS World 10K App. The virtual run ensures flexibility, and participants can run from wherever they are on May 20 and 21.
Registrations for the virtual run in the Open 10K and Majja Run are open until May 15, 2023, or until when running places are filled, whichever is earlier. Register now at https://tcsworld10k.procam.in.
The TCS World 10K is conducted under the auspices of the Karnataka Athletic Association and the Athletics Federation of India and is supported by the Ministry of Youth Affairs & Sports, Ministry of External Affairs, Ministry of Home Affairs, World Athletics, Association of International Marathons & Distance Races (AIMS), and Global Sports Communication.