LUCKNOW: The Uttar Pradesh government's efforts to promote alternative agriculture and women-led entrepreneurship are transforming rural livelihoods, with mushroom cultivation emerging as a lucrative avenue for income generation.
A notable example is Pappu Devi, a resident of Bhadohi district, who has broken away from traditional farming practices to build a successful mushroom cultivation enterprise, earning between Rs 8 lakh to Rs 10 lakh annually.
In regions like Bhadohi, where agriculture has long been centred around conventional crops such as wheat and paddy, Pappu Devi's journey reflects a shift towards innovative and high-value farming practices.
With support from the Uttar Pradesh State Rural Livelihood Mission (UPSRLM), she ventured into mushroom farming -- a decision that has significantly improved her family's financial condition.