MUMBAI: Trade analyst Girish Wankhede and film distributor Manoj Desai have shared their views on the box office performance of Taapsee Pannu-starrer ‘Assi’, stating that the film failed to connect with audiences despite its concept.
Speaking about the film’s underwhelming numbers, Girish Wankhede, in an exclusive conversation with IANS, said, “It’s a simple reason. When a film doesn’t do well, it means the audience didn’t like it. They didn’t understand what kind of film it was. If the marketing had been stronger, more people might have come to the cinemas, but the audience wasn’t fully aware.”
He further pointed to mixed critical reception and limited star pull as contributing factors. “Apart from that, the reviews were very mixed. Some people praised the film, some didn’t. Taapsee Pannu is the main lead actress of the film, but she is not capable of pulling a film entirely on her shoulders. There are many such reasons why the film didn’t perform well.”