Tuesday, April 30, 2024

Entertainment

Here’s How Sunny Leone Breaks Barriers In Homegrown Entrepreneurial Ventures

PUNJAB NEWS EXPRESS | April 16, 2024 07:46 PM

MUMBAI: Sunny Leone has broken societal barriers and challenged stereotypes as a woman entrepreneur in India. She hasn't just changed how the businesses she invests in works; but also has encouraged more women to go after what they want without being held back. Her exceptional entrepreneurial journey has inspired many, especially women, to try their hand at starting businesses in India.

The actress has invested in multiple successful enterprises across diverse industries and has also proven to be a pioneer in some. In 2018, she ventured into the cosmetics business through her global line ‘Starstruck by Sunny Leone’. The venture takes pride in its initiatives which aims to counter human trafficking. She also has a successful line of perfumes called Affetto Fragrances, having 24 SQU, which is sold all over India in over 500 outlets.
StarStruck is the first 100% Celebrity owned and operated Cosmetic Brand in India. As we all know, Sunny Leone has been one of the world's most popular brand faces for the past 10 years and the most digitally searched name for 6 years continuously. Started in 2018, StarStruck has grown globally with a mind-boggling range of over 260 SKUs. A brand, which was started to promote luxury formation for everyone, continues to grow with its core ideology - Know What You Wear!

Over the years, the actress has also expressed how she’s passionate about cooking, and thoroughly enjoys delicacies across the globe. Her love for food made Sunny an angel investor in the wellness brand, Rize Bars, and also made her venture into the hospitality sector with her maiden restaurant ‘Chica Loca’. The grand launch of her inaugural restaurant in Noida was a glamorous event, with an ambitious expansion plan in place, Chica Loca will soon be seen in more Indian cities.

The multi-faceted actress has always supported innovation through technical path breaking advances and has secured her digital presence by launching her own AI replica, making her the first actress in the Indian industry to have her own AI version! Sunny is not only ruling the business world but also set to rule the silver screen. On the work front, Sunny will be seen in the highly anticipated film 'Kennedy'. She will be making her debut in Tamil cinema with 'Quotation Gang', while she will also be judging 'Glam Fame'. Sunny is currently seen hosting the latest season of Splitsvilla.

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