MUMBAI: Producer Ekta Kapoor, on Thursday, took to social media to share why she initially said no to the idea of relaunching her iconic TV show ‘Kyunki Saas Bhi Kabhi Bahu Thi.’
As the show marks its 25th anniversary, Kapoor reflected on the power of nostalgia and the challenges of recreating something so deeply cherished by audiences. Taking to Instagram, Ekta penned a lengthy note where she revealed that her initial reaction to the idea was a firm no, questioning the need to revisit something so deeply embedded in the nation's nostalgic memory. She posted a note that read, “Why Kyunki, Why Now? When the 25th year of ‘Kyunki Saas Bhi Kabhi Bahu Thi’ was approaching and the idea of relaunching it surfaced, my first reaction was a firm no! Why would I want to shake up nostalgia? You can never compete with nostalgia. It always remains supreme. How I remember my childhood and how it really was, will always be different.”