Special Stories

Professional pilot, Tarundeep once lost hope, now comes with own brand of Punjabi Jutti

June 21, 2017 12:36 PM

Punjab News Express
CHANDIGARH: A wrong treatment of Hepatitis A could have been that one thing that would have ended everything for twenty-seven year old Tarundeep Singh. But, like they say, god had some other plans for him. A plan which included giving every woman the best pair of jutti’s to walk around it.

Meet the young entrepreneur brain behind the Punjabi brand Torr that sells fine quality Punjabi juttis both online and physically from his store in sector-22. An otherwise professional pilot, Tarundeep has ensured that his brand fulfils the criteria of being the best branded juttis in town. With over 400 hundred designs to pick from Torr has juttis done in beads, sippi, sitara, dabka and even the bejewelled stone look ones. Matching up to the contemporary and traditional fine blend, juttis from Torr are so comfortable that they feel like the second skin and are totally comfortable.

Shares Tarundeep, “our juttis have found place in the closet of most youngsters. They have become a must have accessory for every young girl.”

Even though a huge customer base abroad, with NRIs either buying it online or picking it up from the store on their India visit, Tarundeep has established a good base in the Tricity and region too. Many popular celebrities like Rahul Kumar, Nushrat Bharucha and Kirron Kher have walked around in juttis picked from the Torr store.

To Tarundeep however a jutti is not just an accessory, it is a part of the heritage that he wants to promote and preserve as well. “Jutti is a tradition in leather craft that needs to be handled with care.” Because of this reason the brand has taken inspiration from immortal legends of Sohni Mahiwal, Heer Ranjha and Sassi Pannu, retaining the essence of the unbridled Punjabi spirit with a chic touch.

Torr Punjabi has come a long way in the field of traditional Punjabi footwear. Handcrafted with love and passion, each Torr Jutti is a unique masterpiece, capturing the quintessence of Punjabiyat and imparting the valour, pride and grace of this beautiful cultured to the wearer.

The brand ensures that no compromise is made in quality while maintaining the highest standards, be it the leather or the accessories that adorn our Juttis. Tarundeep wants to make this a household name all over the world, wherever juttis are worn. “In this way we will also be providing employment to the skilled craftsman in the rural inter lands of Punjab,” he adds.The idea behind the brand is however more traditional than anything else. “We want to attract the younger generation to continue the tradition and legacy of this craft. In addition to this, we want to preserve the rich heritage of Punjab in leather craft.”

 

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