NEW DELHI: Aviva Life Insurance celebrated International World Health Day, reiterating its focus on assuring a healthy life to everyone with its specially curated critical illness insurance plans. In line with this year’s theme of World Health Day “Universal Health Coverage: Everyone, Everywhere”, the brand pledges to enable every person to achieve good health and secure oneself from the rising costs of healthcare facilities.
According to WHO, about 100 million people are still being pushed into extreme poverty each year due to out of pocket medical expenses with almost 12% of the world’s population spending at least 10% of their household budgets to pay for health care. While the health condition is mostly unforeseen, it is imperative to prepare for such eventualities. A large percentage of the working class in India continues to rely on the health coverage provided by their employers. Especially in case of critical illness, these group covers often fall short of the requirement considering the growing cost of healthcare facilities. The rising medical costs and changing lifestyle makes it inevitable to include a critical illness insurance plan as part of financial investments.
Commenting on the occasion, Anjali Malhotra, Chief Customer, Marketing and Digital Officer, Aviva Life Insurance said, “We, at Aviva, strongly believe that Universal Health Coverage is a must and that everyone should have access to quality health services, when and where they need them, without financial hardship. We also understand that medical emergencies can arise anytime. Due to changing lifestyles and increasing stress levels, people are now more prone to a lot of critical illness. Additionally, with the spiralling cost of medical treatment, it is advised to secure yourself and your loved ones with a comprehensive critical illness plan. It allows you to defy the uncertainty in life and lets you lead a peaceful and secured life.”