NEW DELHI: Clovia India's fashion brand has partnered with Colors TV. “Women in India are well connected with their favourite daily soaps and the TV stars today have the same influence over lifestyle & fashion choices as Bollywood stars, said Pankaj Vermani, Founder and CEO, Clovia.
We are very excited to partner with Colors TV and expand our reach to a vast audience. We are on track to grow 300% YoY and drive growth via such partnerships. It is a one of a kind activity done in our category as well as in TV industry. Till recently, TV stars wore heavy sarees to bed in storylines. We are changing their bedtime looks. With this integration, we expect the audience to get a flavour of our wide range of collection, ” said Pankaj Vermani.
The sleepwear products from the ‘STARLIT collection’ will be worn by the characters in some of the leading shows on the channel like Udaan, ‘Roop-Mard ka Naya Swaroop’ and ‘Ishq Mein Marjawa’. Whenever the characters will appear in Clovia outfits, an Aston band will appear on the screen promoting the collection and directing viewers to Clovia website. The audience will see Clovia looks on their favourite characters several times each month.