Business

Pinterest partners One Impression to empower creators in India

IANS | December 17, 2019 11:10 AM

MUMBAI:Influencer marketing platform One Impression on Tuesday announced a partnership with US-based visual search engine Pinterest to build a stronger creator and brand ecosystem in the country.

As part of the partnership, One Impression will collaborate with creators so they can grow within the Pinterest ecosystem.

The company has been chosen as an Influencer Marketing API Partner in India by Pinterest, it said in a statement.

"The influencer ecosystem is growing rapidly both globally and in India. Our partnership with Pinterest will give influencers the opportunity for broader exposure to brands with whom they can co-create authentic campaigns," said Apaksh Gupta, Founder and CEO, One Impression.

Pinterest has millions of monthly users in India, with more than 320 million monthly visitors globally.

It is used by creators around the world, including India to engage with audiences who are looking for ideas for new recipes to try, fashion and beauty looks, travel destinations, home decor inspiration and much more.

One Impression has over 12 million content creators in their network globally and has active campaigns in over 10 countries.

The company closely works with over 140 enterprise customers and fast-growing startups across categories in helping them drive all influencer-led initiatives.

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