Sunday, November 29, 2020


Dell unveils Cloud Console, eyes everything as a service

IANS | October 21, 2020 04:25 PM

NEW DELHI: In a bid to help customers and partners on their digital transformation journey in the pandemic times, Dell Technologies on Wednesday announced a Cloud Console that will provide customers a single interface to manage multi-cloud, on-premise and edge deployments.

The Dell Cloud Console, touted as a "unified and seamless experience" for customers to manage their entire cloud and everything-as-a-service journey, is available as a public preview in the US with general availability expected in the first half of 2021.

The Cloud Console is part of a new 'Project Apex' as-a-service strategy that aims to simplify how customers access Dell's capabilities across storage, servers, networking, hyper-converged infrastructure, PCs and architectural offerings.

Jeff Clarke, chief operating officer, said that 'Project Apex' will give customers a simple and consistent experience across PCs and IT infrastructure.

"Project Apex is our strategy to deliver a radically simplified as-a-service and cloud experience to our customers and partners, " noted Sam Grocott, senior vice president of product marketing at Dell Technologies.

"Customers will be able to browse a marketplace, choose which cloud products and services and solutions they want, then actually order and transact an as-a-service solution for their business, " Grocott said as the company kicked off its virtual 'Dell Technologies World 2020' conference.

Directionally, Project Apex will be Dell Technologies' North Star.

The new Dell Storage as a Service is an on-premises portfolio of scalable and elastic storage resources.

"Customers are going to be able to scale up and down via the Cloud Console their Storage as a Service if their workloads grow or shrink. They'll be able to optimise that environment very, very quickly and easily, " Grocott informed.

The Storage as a Service will be available in the US in the first half of 2021.

In a nutshell, Dell's flexible on-demand pricing, multi-cloud management and similar plans will be built into 'Project Apex'.

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