What’s the future of entertainment according to you? Based on current trends, it is linked to an increasing move towards digital adoption in almost every media and entertainment category. For example, consider the sheer popularity of rummy apps and other gaming platforms around you, or the rapid rise of VR/AR devices. What’s common to all these developments, including OTT, streaming, AI, and the Metaverse? They’re all contributing towards a gradual transformation of the entertainment segment as we know it. Let us look at a few digital trends that are bringing in the future, so to speak.