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Haryana has decided to introduce Digital Advertisement Policy, 2020

PUNJAB NEW EXPRESS | July 07, 2020 02:16 PM

CHANDIGARH: Haryana has decided to introduce Digital Advertisement Policy, 2020 so that Publicity and Information dissemination activities can be carried out through the emerging digital platforms, so as to ensure maximum outreach.

A decision to this effect was taken in the Cabinet meeting which met under the Chairmanship of Chief Minister, Mr. Manohar Lal here today.

As per the policy, Classification of Digital sites is based on the number of Average Minimum unique users.

The eligibility Criteria for Empanelment of Websites/Web portals include Different aspects like continuously operated name and web address. 'Minimum Average Unique Users' (from within India), Third-Party-Ad-Server (3-PAS) verification. Many ancillary checks and balances have been incorporated in the Policy to ensure transparency and accountability of websites, new apps and also ensure content integrity.

All the payments will be made through RTGS/NEFT only. Cost per thousand Impression (CPTI), click through rate (CTR, Google Analytic record, Google Ad- Manager, third party Ad server(3-PAS) features include transparency and effectiveness in advertisement.

In order to release the advertisements of Government Departments/Boards/Corporations and other Organizations through Print Media and Electronic Media, Haryana Advertisement Policy Guidelines were formulated and implemented in the year 2007. Since then, with the advent and growth of the internet and increase in its accessibility, new platforms have emerged in the Digital Media. In this paradigm shift of digital revolution, emerging digital platforms are an effective publicity tool in the current era.

The digital revolution has witnessed phenomenal growth in the last decade, which has forever changed the face of inter-related fields of Communication, Information, Technology and its impact on the end user.

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