NEW DELHI:Men's grooming brand Bombay Shaving Company has roped in actor Kartik Aaryan as its new brand ambassador, it said Monday.
Ilove to experiment with my looks and I look forward to working with the team in building a brand that helps men look their best, " Kartik said.
The 'Pyaar Ka Punchnama' actor will be seen endorsing the brand's shaving and facial grooming range.
"Kartik's boyish good looks have made him a heartthrob of India and have overshadowed many peers of his generation. Kartik embodies the spirit of a young, feisty startup - he is self-made in an industry where it is rare, has garnered fanfare based on his talent alone. His appeal among the younger audience is exceptional, " the brand said in a statement.
Launched in 2016, the premium brand is into skin, beard and bath categories. It aims to become an Rs 100 crore brand by next year, it said.